Synovia Digital

💀 ERP Horror Story #3: The Hershey Nightmare — When Sweet Dreams Turn Sour

Tonight, we’re dimming the lights, firing up the dashboards, and summoning the ghosts of ERP projects past.
These aren’t myths or campfire tales—these are real stories of transformation gone terrifyingly wrong.

From candy empires losing millions to courtroom dramas and billion-dollar payroll nightmares, we’re pulling back the curtain on what happens when strategy slips, testing is skipped, or timelines turn monstrous.

But don’t worry—this isn’t just to spook you.
Every ERP horror story hides a valuable lesson in project discipline, governance, and timing.

So grab your flashlight (or your favorite BI dashboard glow) and join us for the first of these real-life scary ERP stories:

The Hershey Nightmare

In the late 1990s, Hershey Foods Corporation—America’s iconic chocolate maker—was ready for modernization. The company wanted to streamline its supply chain, modernize customer orders, and integrate multiple legacy systems into one single, efficient ERP environment.

The plan? A $112 million project combining SAP R/3, Siebel CRM, and Manugistics SCM.
The goal? Perfect synchronization from cocoa bean to candy bar.

But as every horror story begins… the timing couldn’t have been worse.


The Rush to Go Live

Hershey’s leadership wanted the new system live before Y2K and, crucially, before the Halloween and Christmas candy rush—their busiest seasons.

The problem?
A project scheduled for 48 months was squeezed into 30 months.
Testing and training phases were drastically shortened.

Despite warnings from consultants, Hershey pushed ahead.
In July 1999, just months before Halloween, the switch was flipped.


The Horror Unfolds

At first, everything seemed fine—until the orders started coming in.

Warehouses were full of candy.
Customers were placing orders.
But the system… froze.

Distribution modules glitched. Orders couldn’t be matched to shipments. The integration between SAP and Manugistics collapsed under load.

By September, Hershey couldn’t fulfill $100 million worth of orders—even though all the candy was literally sitting in its warehouses.

According to Pemeco Consulting’s detailed case study:

“Hershey’s ERP system failed to communicate between order processing, inventory, and logistics modules, effectively paralyzing fulfillment.”
(Pemeco Case Study)


The Fallout

By Halloween 1999, shelves were empty. Distributors were furious. Retailers reported shortages of Reese’s and KitKats.

The financials were brutal:

  • $100 million in lost sales
  • 19% drop in quarterly profits
  • 8% fall in stock price within weeks

The ERP rollout became the stuff of boardroom nightmares.


Why It Failed

Experts later identified three critical mistakes:

  1. Rushed timeline. Compressing testing meant integration bugs went undiscovered.

  2. Poor change management. Staff weren’t properly trained, creating confusion on the floor.

  3. Bad go-live timing. Launching during peak season was a fatal decision.


The Aftermath

It took Hershey nearly a year to stabilize operations. Subsequent reports revealed that the system did eventually deliver improvements—but only after months of manual intervention and rework.

Hershey’s experience became one of the most cited cautionary tales in ERP education, reminding executives that technology projects aren’t just IT—they’re business lifelines.


Lessons from the Candy Catastrophe

  • ERP success depends on discipline, not deadlines.
  • Test, test, and test again.
  • Never go live when your business can least afford a failure.

Conclusion

The Hershey ERP nightmare is a bittersweet story—proof that even global brands can be undone by poor timing and overconfidence.

Because in ERP, it’s not the ghosts you don’t see that haunt you—it’s the ones you ignore.


Sources


🕯️ And with that… our ERP Horror Stories come to an end 🎃

The lights flicker back on, the ghosts of failed go-lives fade into the server logs, and we’re left with three chilling reminders from the dark side of digital transformation:

🍫 The Hershey Nightmare – Never rush what must be tested.
⚖️ The Waste Management Trial – Governance is your holy water.
🩸 The Queensland Payroll Disaster – Listen to your warnings, or prepare for the haunting.

Each tale leaves behind a simple truth:
ERP success isn’t just about software — it’s about discipline, timing, and respect for the process.

At Synovia Digital, we don’t just exorcise system demons —
we build transformations that don’t need a resurrection later.

So as you step away from the flickering screen tonight, remember:
test early, govern wisely, and never, ever say “go-live” three times in a row without a rollback plan. 👻

Happy Halloween from your friends at Synovia Digital!

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